Dacia launches 3D augmented reality app to visualize your new car

Dacia Augmented Reality App

Following the launch of Dacia’s new corporate identity, the Romanian car company has released an augmented reality (AR) app.

Available for a range of smartphones and tablet devices, it lets customers visualize how a new Dacia looks in virtual 3D.

The app works in up to life-size 1:1 scale, helping drivers see how a Dacia could literally fit into their lives.

Experience a virtual Dacia

Dacia Augmented Reality App

Customers can use the augmented reality app to place a virtual Dacia anywhere they want. Dacia says this could be in their garage, a car park, or even ‘the great outdoors’.

Along with the ability to view the exterior of new Dacia models, the AR app lets drivers examine the interior in detail. This includes use of Dacia’s new ‘link’ badge for good measure.

The updated Dacia range will be on display at the 2022 Paris Motor Show in October, before vehicles arrive in dealerships.

Sales staff can also make use of the AR app, demonstrating different trim levels to interested customers.

Simplified trim levels

Dacia Augmented Reality App

Dacia is also updating the names of its various trim levels. The new range starts with the Essential grade, offering low-price entry-level motoring. This is followed by Expression, with Journey as the new range-topping trim option.

Customers can download the Dacia AR app for free via the Apple or Google Play app stores now.

Dacia is the latest car manufacturer to offer an augmented reality app, following Porsche and Bentley.


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John Redfern

US Editor with a love of all things Americana. Woodgrain-clad station wagons and ridiculous muscle cars a specialty.

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